US: Brown-Forman says RIP to its FAB - report
Brown-Forman is dropping Jack Daniel's Original Hard Cola, according to press reports. The Courier-Journal says today (21 September) that the company has seen the number of beer distributors carrying the brand fall from 140 to 35 since taking over distribution of the flavoured alcoholic beverage (FAB) from Miller Brewing in April.
Hard Cola was launched two years ago by Brown-Forman in an attempt to grab FAB market share from the likes of Smirnoff Ice and Bacardi Silver.
"We realised there were no economies of scale when there was so little interest," Brown-Forman spokesman Phil Lynch told the newspaper.
At its peak, Hard Cola held 2.2% of the FAB market, muscling into the top 10 last year. Miller decided to drop the drink earlier this year as the market in general began to decline. Brown-Forman has seen the decline continue throughout the summer months, hence today's decision.
The company has a Jack Daniel's-branded malt in its Country Cocktails line called Black Jack Cola, the Courier-Journal noted.
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
As the US distillers' association, Discus, for the first time in its history publishes its annual report into spirits advertising, which includes complaints against its self-regulatory code, David Rob...
Bacardi has unveiled the identity of its new CEO and president....
The chairman and chief executive of Bacardi International Ltd. is to retire, according to press reports....
Bacardi Limited and The Glenmorangie Company have said their UK and European distribution agreements will come to an end on 30th June 2005. Moet Hennessy, which acquired The Glenmorangie Company at th...
Brown-Forman Beverages has replaced Bacardi as its spirits distributor in Canada....
Samuel Adams Brewery has secured a production deal with Brown-Forman....
Bacardi USA., Inc. has appointed Sex and the City actress Kim Cattrall as the celebrity spokeswoman for its new FAB, Island Breeze....
- Have spirits companies forgotten the mainstream?
- Ten questions for Diageo - Analysis
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Moet Hennessy unaffected by LVMH Dior buy
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report