The Jack Daniels variant will be re-launched in the UK next month

The Jack Daniel's variant will be re-launched in the UK next month

Brown-Forman is re-releasing a variant of its Jack Daniel's whiskey brand in the UK, commemorating Frank Sinatra.

Sinatra Select, first launched in the UK last September, will be returning to limited on-trade and off-trade locations next month. The 45% abv Tennesee whiskey will retail for GBP150 (US$251) in Selfridges and The Whisky Shop, and will be offered at The Savoy, Italian restaurant Santini and The Punch Room bar.

The variant is described as having a “bold oak flavour, rich amber colour and exceptionally smooth vanilla finish”. It has also been made available in the US, Germany, France, Russia, Poland, Mexico, and Australia on a limited basis. The variant was previously only available in Travel Retail.

Last month, Brown-Forman opened a new cooperage in Alabama for Jack Daniel's to keep pace with global demand for the brand.