Jack Daniels Tennessee Honey is being launched in Australia

Jack Daniel's Tennessee Honey is being launched in Australia

Brown-Forman has launched Jack Daniel's Tennessee Honey in Australia. 

The product, the first Jack Daniel's product innovation in 14 years, was initally launched in the US last spring and in the UK last month

The company confirmed on Friday (22 June) that it is launching in Australia this month and will be available in 5cl, 70cl and 1-litre bottle sizes starting at RRP AUS$45.00 (US$45). It will also be available in the on-trade.

"We think our Australian friends will be pleasantly surprised with the new offering," said Jack Daniel’s master taster Jeff Norman. 

Earlier this month, Don Berg, Brown-Forman's CFO, said that the honey variant had sold "over 400,000 cases" in its first year in the US and still has a "long way to go". He also cited South Africa, Poland and Korea as regions the company is focussing on with the brand.