UK: Brown Forman launches first UK press campaign
By Sarah Diston | 29 October 2001
Brown Forman Wines International is spending over £500,000 (US$719,000) on two advertisements, in its first ever UK advertising campaign. The advertisements will appear in weekend broadsheet press and selected consumer magazines with the intention of building Fetzer's awareness and premium image with its target UK consumer.
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Brown Forman Wines International is spending over £500,000 (US$719,000) on two advertisements, in its first ever UK advertising campaign. The advertisements will appear in weekend broadsheet press and selected consumer magazines with the intention of building Fetzer's awareness and premium image with its target UK consumer.
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