US: Brown-Forman hits the beach with Southern Comfort ad

By | 1 August 2012

Southern Comforts latest ad features a man walking down a beach

Southern Comfort's latest ad features a man walking down a beach

Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.

The spot, entitled 'Beach', will launch on YouTube and the brand's Facebook page today (1 Aug) before hitting US screens on Sunday in a nation-wide campaign. The television ad, which can be seen below, will run for two weeks.

Southern Comfort said the ad celebrates the “awesome attitude of people who are completely comfortable with themselves”.

The ad is the first from Southern Comfort's new design partners Wieden+Kennedy New York.

In June, Brown-Forman announced a 10% drop in FY net profits.

Expert analysis

Brown-Forman Corporation: Consumer Packaged Goods Company Profile, SWOT & Financial Report

"Brown-Forman Corporation: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchmarking, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Southern Comfort, Brown-Forman

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