Southern Comforts latest ad features a man walking down a beach

Southern Comfort's latest ad features a man walking down a beach

Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.

The spot, entitled 'Beach', will launch on YouTube and the brand's Facebook page today (1 Aug) before hitting US screens on Sunday in a nation-wide campaign. The television ad, which can be seen below, will run for two weeks.

Southern Comfort said the ad celebrates the “awesome attitude of people who are completely comfortable with themselves”.

The ad is the first from Southern Comfort's new design partners Wieden+Kennedy New York.

In June, Brown-Forman announced a 10% drop in FY net profits.