just On Call: Brown-Forman eyes opportunities for Jack Daniel's Tennessee Honey

By James Wilmore | 7 June 2012

Jack Daniels Tennessee Honey still has a "long way to go" in the US, with brand recognition currently only a third of its parent brand and opportunities to expand into the on-trade and more international markets, according to owner Brown-Forman.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Jack Daniels Tennessee Honey still has a "long way to go" in the US, with brand recognition currently only a third of its parent brand and opportunities to expand into the on-trade and more international markets, according to owner Brown-Forman.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

EUROPE: CEPS, EFRD confirm merger
A new trade body representing spirits producers in Europe has been established following the merger of the European Spirits Organisation (CEPS) and the European Forum for Responsible Drinking (EFRD).

US: Brown-Forman still keen to buy despite US$850m dividend pay-out
Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make "strategic acquisitions".

Market research related to this article

The world’s top-performing spirits brands
This is the second edition of our popular ranking of the world's leading spirits brands....

Wine
This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page