just On Call: Brown-Forman eyes opportunities for Jack Daniel's Tennessee Honey

By James Wilmore | 7 June 2012

Jack Daniels Tennessee Honey still has a "long way to go" in the US, with brand recognition currently only a third of its parent brand and opportunities to expand into the on-trade and more international markets, according to owner Brown-Forman.

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Jack Daniels Tennessee Honey still has a "long way to go" in the US, with brand recognition currently only a third of its parent brand and opportunities to expand into the on-trade and more international markets, according to owner Brown-Forman.

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