Brown-Forman is looking to launch its Bonterra wine brand in the Indian market, according to local reports.

The Economic Times of India today (12 October) quoted area director Amrit Kiran as saying that the company is working with some hotels to include the organic wine on their menus following "increasing interest" in such wines.

The report added that the US wines and spirits company is looking at pricing Bonterra in India below its global level.