Southern Comfort is also on TV in the US and UK

Southern Comfort is also on TV in the US and UK

Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.

The new ad, which can be viewed here, first aired on Sunday (4 November) and includes 30-second and 60-second versions, Southern Comfort Australia said yesterday. The ad will be on heaviest rotation this month and in January, and will also run in cinema, digital and social media, it said.

The ad was wholly created in Australia, Southern Comfort said.

The rollout follows another 'Whatever's Comfortable' ad launched in the US and the UK earlier this year.

A spokesperson for Brown-Forman told just-drinks the global campaign is largest media buy in Souther Comfort's history and is more than double last year’s spend. It is also more than the last three fiscal years combined.