AUS: Brown-Forman expands Southern Comfort TV campaign

By | 9 November 2012

Southern Comfort is also on TV in the US and UK

Southern Comfort is also on TV in the US and UK

Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.

The new ad, which can be viewed here, first aired on Sunday (4 November) and includes 30-second and 60-second versions, Southern Comfort Australia said yesterday. The ad will be on heaviest rotation this month and in January, and will also run in cinema, digital and social media, it said.

The ad was wholly created in Australia, Southern Comfort said.

The rollout follows another 'Whatever's Comfortable' ad launched in the US and the UK earlier this year.

A spokesperson for Brown-Forman told just-drinks the global campaign is largest media buy in Souther Comfort's history and is more than double last year’s spend. It is also more than the last three fiscal years combined.

Expert analysis

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (Brown-Forman) is one of the largest American-owned spirits and wine companies in the world. The company is engaged in the manufacture, bottling, import, export, and marketing of a wide variety of alcoholic beverage brands. It offers a wide range of whiskies, vodka, gin, liqueur, tequila, and champagne through a portfolio of more than 30 brands, including Jack Daniel's, Southern Comfort, Canadian Mist, Fetzer, and Korbel. The company offers its products in more than 135 countries across the world. It's largest operations are in the United States, Poland, Australia, the United Kingdom, Mexico, and Germany. The company is headquartered in Kentucky, the US.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Southern Comfort, Brown-Forman

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