USA: Brown-Forman Corporation Announces Successful Closing of Finlandia Vodka Acquisition
In June, Brown-Forman Corporation and Altia Group announced the formation of a global alliance to market and sell Finlandia Vodka. Altia transferred the Finlandia trademark and marketing and distribution assets to Finlandia Vodka Worldwide Ltd (FVW), now owned 55% by Altia and 45% by Brown-Forman. Brown-Forman now serves as Finlandia's distributor or representative in all markets other than Finland and the Nordic countries, the Baltic States, the Czech Republic and Poland. Brown-Forman had been Finlandia's distributor in the United States since 1996.
Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Canadian Mist, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes, Lenox, Dansk, and Gorham tableware and giftware, and Hartmann Luggage.
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The US wines and spirits company, Brown-Forman, has launched its vodka brand, Finlandia, in India. Along with the core brand, three flavoured versions of Finlandia are also to be made available on the...
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