Brown-Forman has recruited Jason Koval from the Starwood Hotels group to become its director of investor relations.

The US-based company confirmed earlier this week that Koval, who was head of investor relations at Starwood Hotels & Resorts Worldwide, will replace Mark Stegeman, who had held the role on an interim basis. Stegeman will continue as assistant treasurer for Brown-Forman.

The switch will take effect from Monday (19 March).

“(Koval) brings a breadth of investor relations and capital markets expertise that will further strengthen Brown-Forman’s relationships with the investment community and help foster appreciation for the company’s long-term strategic focus on creating value for shareholders,” the company said this week.

Prior to joining Starwood in 2006, Koval spent time as an analyst with Invesco, Banc of America Securities and JP Morgan.