Click through to view Brothers Cider Tutti Frutti, Toffee Apple, Festival and Strawberry can packs

Click through to view Brothers Cider Tutti Frutti, Toffee Apple, Festival and Strawberry can packs

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Brothers Cider Tutti Frutti, Toffee Apple, Festival and Strawberry can packs

Category - Pear and fruit cider, between 4% and 7% abv

Available - From the middle of this month

Location - UK, off-trade

Price - SRP GBP5.99 (US$9.50) per 4x44cl pack

Distribution – Brothers Cider

Brothers Cider has announced the launch of its fruit cider range in 4x44cl multipacks in the UK. The new packs follow last summer's launch of Brothers Strawberry 8x44cl and Festival Pear 12x44cl multipacks.

Strawberry (4% abv) and Festival Pear (7% abv) will appear alongside Tutti Frutti and Toffee Apple (both 4% abv) in the new multipacks.

Toffee Apple will also launch as an 8x44cl pack.

Brothers will invest GBP5m (US$7.9m) in TV ads on national channels across the summer backed by samplings at festivals and 02 Arena events.

Last summer, Brothers spent the same amount on a national UK ad campaign.