TAIWAN: Bros & Rudd targets Far East with Glenrothes

By just-drinks.com editorial team | 12 June 2009

Bros & Rudd Spirits has launched two new Scotch whisky 'vintages' for the Far East market.

The Glenrothes Scotch 1988 Vintage is being introduced specifically for the Taiwan market and the Glenrothes 1998 Vintage for the Far East market, the company said today (12 June).

The 1988 Vintage will be distributed in other markets as the 1985 and 1987 Vintages sell out, Bros & Rudd Spirits said.

Ronnie Cox, brands heritage director, said: "With the passing of time, vintages from the 1970s and 1980s are inevitably becoming more and more endangered."

Following an initial launch in Taiwan at TWD$5,500 (US$167), The Glenrothes 1988 Vintage will become available globally in "limited quantities at similarly super-premium price points".

The Glenrothes 1998 Vintage will be distributed in domestic markets such as Taiwan, Singapore and China at NT$1500.

Sectors: Spirits