Product Launch - EUROPE: Brockmans' Brockmans Gin

By | 21 March 2013

Click through to view Brockmans Brockmans Gin

Click through to view Brockmans' Brockmans Gin

Brockmans' Brockmans Gin

Category - Spirits, gin, 40% abv

Available - From this month

Location - UK, Spain, Germany, Switzerland, on-trade and selected off-trade

Price - In UK, SRP of GBP31.99 (US$48.63) per 70cl bottle

Distribution - In UK,  Luscious Liquid for on-trade, Brand Central for off-trade

UK-based Brockmans has launched a “super-premier” gin it said is designed to appeal to adventurous G&T drinkers.

Brockmans Gin features Bulgarian coriander as one of its main botanicals, along with juniper berries from Tuscany, Brockmans said yesterday (20 March).

To read a comment on the gin revival that may not be, click here.

Show the press release

One of the newest drinks to launch is Brockmans Gin, which has been described as ‘a gin like no other’. Brockmans was developed by a group of four people with a passion for gin and a vision for something truly different.

A 40% ABV gin made in England, Brockmans has all the hallmarks of a super-premium gin distilled using quality botanicals from around the world. This rounded yet unusual flavour profile makes this an ideal addition to the drinks offering in top bars as it appeals to traditional G&T drinkers but also offers the more adventurous customer something rather new and special.

Brockmans Gin brims with botanicals and with berries that make it a very different gin taste experience.

The over-riding flavour profile that makes Brockmans so unique is derived from an intriguing and unique bond of flavours created from ingredients drawn from across Europe.

The top note of Bulgarian Coriander has an aromatic, gingery orange flavour, which marries beautifully with the softer, more rounded harmonies of blueberries and blackberries and the middle note created by Juniper Berries from Tuscany. This inspired combination, together with the dry, bitter sweet peel of Valencian oranges, elongates the deeper tones and serve to give Brockmans an intensely smooth, memorable taste.

 

It can be served neat on the rocks; mixed as a Bramble (see recipe below); or served as a Martini.

 

However, for a classic G&T, Brockmans worked with experts to find the recipe for the perfect serve: pour Brockmans Gin over large ice cubes, pour in good quality, chilled tonic water, add a twist of pink grapefruit peel and finish with a garnish of fresh blueberries.

 

Bob Fowkes is a Director of Brockmans and one of the founders who developed the gin. He says: “New though it is, Brockmans is already been served in some of the UK’s best bars, hotels and restaurants. Whilst unmistakably a gin, because its flavour profile is so very different from anything else, it has even converted some previously confirmed non-gin imbibers.”.

 

Brockmans, in its distinctively stylish black bottle with flourishing white and red Baroque-style logo, makes this an after-dark drink that will be enjoyed as much for its luxurious looks when displayed behind the bar, as it does for its distinctive, contemporary flavour profile.

 

Original source: Company Release

Expert analysis

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Sectors: Product launches, Spirits

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