AUSTRALIA: BRL Hardy gains Barossa presence with winery opening
Australian wine giant BRL Hardy has gained a presence in the important Barossa Valley region of South Australia, with the opening today of a A$24m Barossa Valley Estate (BVE) complex.
BVE is a joint venture with some 80 Barossa grape growers, with Hardy controlling a 50% stake.
BVE's general manager Bruce Richardson said today that the new winery facility, which will cost A$24m when complete, provided the company with significantly expanded sales opportunities in the future.
He said: "By 2008, our production capacity will grow from 3,000 tonnes to a planned maximum output of 9,000 tonnes per annum. This will enable us to target sales export growth from 50,000 cases currently to around 250,000 cases over the next three years - mainly to the UK and USA."
BRL Hardy managing director Stephen Millar said the BVE move to Barossa Valley was an important step forward for the company and a great outcome for local growers.
For the past 16 years, BVE's 80 grower members have been transporting their grapes from the Barossa Valley to the company's Angle Vale winery north of Adelaide.
BRL Hardy purchased a 50% stake in BVE in early 1999, a move that helped BVE take its first step back into Barossa Valley with the purchase of the Marananga site later that year.
- Comment - Diageo Steps Up Defence of Haig Club
- just the Preview - Diageo Q2 & H1
- just the Facts - Top 20 US Beers by Value, Volume
- Focus - Diageo's H1 Results by Region, Brand
- Remy, dead cats and the power of China's new year
- Belvedere vodka tie-up over new James Bond film
- Diageo speaks out over supplier contract changes
- Brown-Forman appoints Jack Daniel's president
- Diageo inks UK distribution deals
- ASA rejects Haig Club ad complaints
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages