UK: Britvic takes to the buses with Purdey's summer ad campaign
By Sarah Diston | 6 July 2001
Britvic Soft Drinks has announced an outdoor summer advertising campaign for Purdey's Silver 'Active Life.' The 'Energise Peacefully' campaign will be seen in London and Manchester during the summer on the back of buses and massive poster sites, in a bid to drive awareness and purchase among the brands core audience of city based, young professional consumers.
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Britvic Soft Drinks has announced an outdoor summer advertising campaign for Purdey's Silver 'Active Life.' The 'Energise Peacefully' campaign will be seen in London and Manchester during the summer on the back of buses and massive poster sites, in a bid to drive awareness and purchase among the brands core audience of city based, young professional consumers.
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