UK: Britvic takes closer look at consumers
Britvic has asked drinks consultants Nunwood to carry out consumer research into three new projects aimed at developing a range of "innovative" soft drinks.
The UK soft drinks group has asked Nunwood to gauge consumers' thoughts on products, packaging and drinking environments, as well as to understand trends in drinking behaviours.
A Britvic spokesman told just-drinks today (5 July) that the project was a continuation of a long-standing relationship with Nunwood.
He said: "Looking at consumer trends is (Nunwood's) remit. For example, looking at what exactly the concepts of health and wellbeing mean to consumers and, at the other end of the spectrum, how important indulgence is to consumers."
Britvic has signalled its intention to focus on innovation in the health and functional categories after seeing sales of carbonated soft drinks fall in recent months.
The company saw CSD sales dip by 9% in the six months to 16 April but has recently launched brands including Drench, Pennine Spring and Fruit Shoot H2O to boost sales.
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