UK: Britvic tackles juice category with two launches

By just-drinks.com editorial team | 7 February 2007

UK soft drinks company Britvic is set to bolster its presence in the country's fast-growing juice category with the launch of two pure juice products. Britvic, whose portfolio includes Tango and Robinsons, said today (7 February) that it will roll out Robinsons Smooth Juice and Robinsons Fruit Shoot 100% Juice in the second half of this year.

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UK soft drinks company Britvic is set to bolster its presence in the country's fast-growing juice category with the launch of two pure juice products. Britvic, whose portfolio includes Tango and Robinsons, said today (7 February) that it will roll out Robinsons Smooth Juice and Robinsons Fruit Shoot 100% Juice in the second half of this year.

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