UK: Britvic rolls out SoBe launch campaign
By just-drinks.com editorial team | 20 June 2011
Britvic has launched a campaign to support the launch of PepsiCo's US soft drink brand SoBe Rush in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Britvic has launched a campaign to support the launch of PepsiCo's US soft drink brand SoBe Rush in the UK.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Review of the Year 2011 - Soft Drinks
In the second part of just-drinks' review of 2011, Michelle Russell looks at how the soft drinks category has fared in the last 12 months.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
US: PepsiCo heads back to basics as pressures mount
The new CEO of PepsiCo Americas Beverages plans to renew the group's focus on core soft drinks brands in the US in order to improve sales and investor confidence.
Market research related to this article
PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as the establishment of Global Nutrition Group and acq...
PepsiCo in Soft Drinks (World)
The acquisition of its anchor bottlers, Russian market recovery and the link-up with Tata mean PepsiCo is in a much healthier position in soft drinks in 2011. However, growth in other industries may prove a distraction. The report offers detailed str...
Soft Drinks - Top 5 Emerging Markets Industry Guide
Datamonitor's Soft Drinks - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the Top 5 Emerging markets (Brazil, China, India, Mexico and South Africa). The re...
