UK: Britvic prepares TV push for Robinsons Smooth Juice

By just-drinks.com editorial team | 11 June 2007

Britvic has lined up an advertising campaign for its recently-launched Robinsons Smooth Juice brand in the UK.

The company said today (11 June) that the 20-second advert, entitled 'Pour', will run from today for three weeks across the country. The ad is part of a GBP2.8m (US$5.5m) campaign behind the juice.

Running concurrently with the advert will be a sampling campaign, both in supermarkets and at the forthcoming Wimbledon tennis championships.

"Our investment behind Robinsons Smooth Juice demonstrates our belief in the potential of it," said Jonathan Gatward, brand director for Robinsons. "The campaign focuses on the product's smooth taste and, along with the sampling activity, will drive consumer trial."

Britvic launched the Robinsons Smooth Juice extension in February, as the company looked to bolster its presence in the juice category in the UK. The ambient juice is available in orange, apple and apple & blackcurrant flavours, in one-litre re-sealable PET bottles.

Sectors: Soft drinks, Water