UK: Britvic pledges £4m to "drive" adult soft drinks
By Sarah Diston | 19 February 2001
Britvic Soft Drinks is to spend £4m initially in a commitment to drive the entire adult soft drinks category, following its acquisition of Orchid Drinks. The Orchid acquisition sees the brands Ame, Aqua Libra and Purdey's join the Britvic portfolio (currently worth £382m).
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Britvic Soft Drinks is to spend £4m initially in a commitment to drive the entire adult soft drinks category, following its acquisition of Orchid Drinks. The Orchid acquisition sees the brands Ame, Aqua Libra and Purdey's join the Britvic portfolio (currently worth £382m).
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