UK: Britvic plans to drench the take home market

By just-drinks.com editorial team | 12 May 2008

UK soft drinks group Britvic is to roll out its water brand drench in the UK grocery sector, with the launch of new larger-pack formats and a GBP5.5m (US$10.76m) marketing campaign.

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UK soft drinks group Britvic is to roll out its water brand drench in the UK grocery sector, with the launch of new larger-pack formats and a GBP5.5m (US$10.76m) marketing campaign.

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