just On Call: Britvic pins high hopes on US venture

By Michelle Russell | 30 November 2011

Britvic has said that it hopes to one day launch its Fruit Shoot brand nationwide in the US, as part of a strategy to expand beyond the UK soft drinks market.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Britvic has said that it hopes to one day launch its Fruit Shoot brand nationwide in the US, as part of a strategy to expand beyond the UK soft drinks market.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Miller Brands MD still "cautious" over positioning of Peroni
The boss of Miller Brands, the UK subsidiary of SABMiller, says he is focussing on keeping Peroni Nastro Azzurro positioned as a premium brand, but remains "very cautious" about its distribution.

GLOBAL: Coca-Cola remains at top of brand value tree
Coca-Cola is still the world's top drinks brand, a new study has shown.

Comment - Soft Drinks & Water - Responsible Packaging
This month, Ray Rowlands, takes a look at the developing role of PET in soft drinks and its environmental impact.

Market research related to this article

PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as the establishment of Global Nutrition Group and acq...

PepsiCo in Soft Drinks (World)
The acquisition of its anchor bottlers, Russian market recovery and the link-up with Tata mean PepsiCo is in a much healthier position in soft drinks in 2011. However, growth in other industries may prove a distraction. The report offers detailed str...

Bottled Water in the US
Functional bottled water suffered a decline of 4% in off-trade value sales in 2011; a continued sharp decline from the CAGR of 13% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a mislead...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page