UK: Britvic launches new Tango TV ads

By | 14 June 2013

Britvic has launched a summer TV campaign for its Tango brand in the UK.

The three 30-second spots, one of which can be seen above, will be supported by print, radio and social media ads, Britvic said. The “Arghh” campaign launched this week and is targeted at sales in the UK's impulse channel, the company added.

“Interest and engagement in fruit carbonates has slightly fallen in recent years, however we’re confident that by harnessing the power of Tango’s infamous irreverent personality, we will put the fizz back into this sub-category,” Britvic marketing director Jonathan Gatward said.

Britvic was given provisional clearance for its merger with AG Barr this week by the UK's competition authorities.

Expert analysis

The Future of the UK Non-Alcoholic Drinks Packaging to 2017

The Future of the UK Non-Alcoholic Drinks Packaging to 2017 is a data only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market The report provides in-depth quantitative data on retail non-alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods

Sectors: Marketing – advertising & promotions, Soft drinks

Companies: Britvic, AG Barr

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