Britvic Soft Drinks has this week launched a new 4 x 1.5 litre Pepsi multipack into the UK take home market. "The multipack market has seen significant growth over the past two years and this latest pack, developed as a result of our Right Choice programme and buy more strategy will provide additional choice for Pepsi drinkers, driving sales and profits for retailers," said Britvic's business unit director, Andrew Richards.