Britvic Soft Drinks has this week launched a new 4 x 1.5 litre Pepsi multipack into the UK take home market.

"The multipack market has seen significant growth over the past two years and this latest pack, developed as a result of our Right Choice programme and buy more strategy will provide additional choice for Pepsi drinkers, driving sales and profits for retailers," said Britvic's business unit director, Andrew Richards.

"The Pepsi 4 x 1.5 litre pack is easy to carry, stack and store - convenient for both the retailer and the consumer. Our research has shown that consumers prefer the 1.5 litre size as it fits easily into the fridge and is also the ideal serving for an evening or family trip.

"This new pack ensures that Pepsi drinkers can enjoy their favourite drink at its very best," he added.

The new 4 x 1.5 litre pack will retail at £2.99 (US$4.24)