UK: Britvic launches Mountain Dew Energy
By just-drinks.com editorial team | 31 March 2010
Soft drinks firm Britvic is to launch an energy version of Mountain Dew in the UK to capture growing consumer thirst for energy drinks.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Soft drinks firm Britvic is to launch an energy version of Mountain Dew in the UK to capture growing consumer thirst for energy drinks.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - CBC - If You Ask Me ... - Stalling M&A Activity Points to Faltering Recovery
As we have pondered on this site before, there are many indicators as to whether we are heading towards any sort of sustainable economic recovery, from employment levels to GDP growth and the housing market. But, one of the more interesting gauges is the level of merger and acquisition activity in the market.
MALAYSIA/GERMANY: PureCircle signs stevia JV with Dohler
Stevia supplier PureCircle has signed another venture to market sweeteners, this time with German food ingredients group Dohler.
just the Facts - Coke Zero
The Coca-Cola Co is this week celebrating the fifth anniversary of the launch of Coke Zero. Here, we take a look at the brand and some of the key moments in its history.
