UK: Britvic invests to meet Fruit Shoot demand

By just-drinks.com editorial team | 20 June 2006

UK soft drinks group Britvic has expanded its capacity to produce its Robinsons Fruit Shoot brand.

The company today (20 June) unveiled a GBP4m production line at its Widford factory in Chelmsford, Essex to meet increasing demand for the drink, which has proved a hit with UK schoolchildren.

Britvic said that the line could produce up to 45m litres per year and has been opened following the launch of Robinsons Fruit Shoot H2O in February.

"The installation of this additional line provides the capacity needed to increase production in line with demand for Robinsons Fruit Shoot. It also demonstrates our ability to be flexible in our manufacturing operations following product innovation," said Widford factory manager, Chris Spray.

Robinsons Fruit Shoot comes in five flavours with sister brand Robinsons Fruit Shoot H2O launched as a sugar-free, naturally-flavoured water, designed exclusively for children.

Britvic has seen sales hit as UK consumers move away from the full-sugar carbonate market and towards the health and wellbeing categories.

Sectors: Soft drinks, Water