UK: Britvic invest £250,000 in new Pepsi packaging

By Sarah Diston | 28 February 2001

Britvic is investing £250,000 in the initial UK launch of a new Pepsi single serve 300ml non-returnable glass bottle (NRB). Targeting on-trade customers, the new packaging will run across all Pepsi variants and is designed, says Britvic, to offer the perfect presentation of Pepsi, either in a glass with ice and a wedge or to drink straight from the bottle.

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Britvic is investing £250,000 in the initial UK launch of a new Pepsi single serve 300ml non-returnable glass bottle (NRB). Targeting on-trade customers, the new packaging will run across all Pepsi variants and is designed, says Britvic, to offer the perfect presentation of Pepsi, either in a glass with ice and a wedge or to drink straight from the bottle.

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