UK: Britvic freshens up mixers image
UK soft drinks group Britvic has moved to refresh its range of mixers on sale in the country's on-trade.
Britvic, the largest soft drink supplier to the UK's pubs and bars, has revamped the design of its mixers and added two flavours to the range.
The company will now sell cranberry and ginger beer mixers in a range of ten products. Britvic has increased the size of its offerings; 113ml and 180ml will be sold in 125ml and 180ml sizes.
Furthermore, Britvic is set to introduce a non-returnable bottle for the range to bring its products in line with its rivals in the category.
Paul Linthwaite, director of on-premise at Britvic, said the changes brought the range up-to-date. "Those little bottles of mixers behind the bar haven't always changed as pubs have modernised and spirits have become more contemporary," Linthwaite told just-drinks today (26 February).
Linthwaite said Britvic decided to launch cranberry and ginger beer mixers due to their growing use among spirits drinkers.
He added that using a non-returnable bottle for the range would bring benefits to the 30,000 on-trade outlets supplied by Britvic. The majority of soft drinks sold in pubs, Linthwaite said, already used non-returnable bottles.
The range will go on sale on 20 March when Britvic also plans to launch 200ml bottles of Pepsi, Diet Pepsi and Pepsi Max in non-returnable bottles. Britvic holds the licence to the Pepsi beverage stable in the UK.
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Bacardi announces CFO switch