Britvic to cut one in seven of Irish workforce

Britvic to cut one in seven of Irish workforce

Britvic is to cut almost one in seven jobs at its soft drinks business in Ireland, because the country's weak economy has damaged sales and profits.

Britvic confirmed today (6 January) that it plans to make 100 staff redundant in Ireland by the end of the month. The Tango and Robinsons producer is seeking to radically restructure its operations in the country, where it currently employs around 730 people in both the Republic of Ireland and Northern Ireland.

The Republic's prolonged recession has severely damaged consumer spending in the country.

"The existing pre-recession commercial structure is no longer reflective of market needs," said Britvic, following a review of its strategy in the country. "The review committs Britvic Ireland to increased investment in new product development [NPD] and marketing and an immediate restructuring of its commercial division," it said.

Britvic, which also holds the licence for PepsiCo's drinks in the UK and Ireland, said that it will retrain those commercial staff who remain with the company beyond the end of January.

Job cuts have been expected since Britvic revealed in December that a GBP104m (US$136m) write-down charge on its Irish business caused the group to sink to losses of GBP48m for its fiscal year.