UK: Britvic cleared of 'offensive' ad complaint
Complaints that a poster advertisement by UK soft drinks firm Britvic showing a rake protesting about the number of calories in the low-calorie soft drink Fruit Break was offensive has been thrown out by The Advertising Standards Agency (ASA). The ASA ruled against the complaint which claimed the advertisement was offensive because it mocked those suffering from eating disorders after Britvic said the campaign had been designed to challenge the outdated view of women's relationship with food and drink.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Focus - Diageo's FY Performance by Region
- It's not all bad for Diageo - Analysis
- Diageo " knew United Spirits would be complicated”
- Focus - Diageo's FY Performance by Brand
- Diageo upbeat on Scotch prospects
- Challenges remain as Diageo posts flat FY sales
- Edrington appoints new board director
- Britvic appoints SABMiller's Dunn as CFO
- Bacardi creates Bacardi rum marketing role
- Heineken ups sales, profits despite volume squeeze
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research