UK: Britvic cleared of 'offensive' ad complaint
Complaints that a poster advertisement by UK soft drinks firm Britvic showing a rake protesting about the number of calories in the low-calorie soft drink Fruit Break was offensive has been thrown out by The Advertising Standards Agency (ASA). The ASA ruled against the complaint which claimed the advertisement was offensive because it mocked those suffering from eating disorders after Britvic said the campaign had been designed to challenge the outdated view of women's relationship with food and drink.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Scotch's Battle with Age
- Focus - The Risks of Acquisitions
- SABMiller & Meantime: Notes for the New Owner
- Interview - Illva Saronno CEO Augusto Reina
- Are Coca-Cola, A-B InBev at a FIFA Crossroads?
- Pernod Ricard to up focus on consumers - CEO
- Diageo creates USL unit to oversee own brands
- Pernod Ricard on US starting blocks with Havanista
- Diageo to close Maryland bottling site
- A-B InBev GSA head in drink-driving crash
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review