UK: Britvic cleared of 'offensive' ad complaint

By Sarah Diston | 24 August 2001

Complaints that a poster advertisement by UK soft drinks firm Britvic showing a rake protesting about the number of calories in the low-calorie soft drink Fruit Break was offensive has been thrown out by The Advertising Standards Agency (ASA). The ASA ruled against the complaint which claimed the advertisement was offensive because it mocked those suffering from eating disorders after Britvic said the campaign had been designed to challenge the outdated view of women's relationship with food and drink.

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Complaints that a poster advertisement by UK soft drinks firm Britvic showing a rake protesting about the number of calories in the low-calorie soft drink Fruit Break was offensive has been thrown out by The Advertising Standards Agency (ASA). The ASA ruled against the complaint which claimed the advertisement was offensive because it mocked those suffering from eating disorders after Britvic said the campaign had been designed to challenge the outdated view of women's relationship with food and drink.

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