UK: Britvic appoints ex-Diageo executive to MD role
Author: Michelle Russell | 19 September 2011
Ex-Diageo executive Simon Litherland is to join Britvic in the newly-created role of UK managing director.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Ex-Diageo executive Simon Litherland is to join Britvic in the newly-created role of UK managing director.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Bacardi's Cognac Ends Beam Tag-Team
I shifted my money off Bacardi's square today. For what it's worth, I don't think the firm is in the Beam Inc picture anymore.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Rebranding in the Drinks Industry - Part II - Rebranding: The Wider Context
In part two of this month's four-part just-drinks management briefing, Richard Woodard continues to cast his eye over the rebranding process. What are the effects of a rebrand, and how broadly are those effects felt?
Market research related to this article
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo plc - SWOT Analysis
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo plc (DGE) - Financial and Strategic Analysis Review
Diageo plc (Diageo) is one of the world's leading companies in the branded beverage alcohol industry. It is engaged in the production and distribution of branded premium spirits, beer and wine. Key brands offered by the company include Smirnoff, John...













