UK: Britvic and PepsiCo sign Gatorade rugby deal
The three-year deal, announced today (28 August), is intended to improve consumers' awareness of Gatorade.
"We very much look forward to working closely with the players and coaches of the league," said Arif Haq, brand manager for Gatorade UK.
Premier Rugby's commercial director, Jon Varney, added: "I am very pleased to have concluded our first central sports drink deal for the Guinness Premiership. We are also proud to be one of the first sports in the UK to conclude a deal with Gatorade, which is testament to the growing strength of the Guinness Premiership and the respect it commands."
Gatorade is available in single and four-pack 500ml PET bottles, with a sports cap and an ergonomically designed bottle to fit into the hand.
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