Clearly Canadian Beverage Corporation (the "Company") (NASDAQ:CCBC; TSE:CLV.) has been advised by Douglas Mason, the Company's President and Chief Executive Officer and a Director, that the British Columbia Securities Commission has issued a Notice of Hearing dated October 31, 2000, making certain allegations against him. Mr. Mason has categorically denied the allegations being made against him and has indicated that he will vigorously defend his position. The allegations in the Notice of Hearing revolve around Mr. Mason's connection with a trust established and administered under the laws of the Island of Jersey. Mr. Mason has stated that his position is that his conduct has not contravened Canadian law, and specifically, any provision of the British Columbia Securities Act. Mr. Mason has further denied categorically that he has in any way acted in a manner that would have any improper effect on the market. Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian® sparkling flavoured water, Clearly Canadian O(plus)2® and Tre Limone(TM), which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also owns CC Beverage (U.S.) Corporation, a Washington State company, which produces and distributes Cascade Clear® and Clearly Canadian products in the United States and other countries as well as co-packing for other manufacturers' brands. CC Beverage also operates a home/office water delivery business in the U.S. Pacific Northwest. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at