CANADA: British Columbia eyes mainland China with wine deal
British Columbian trade authorities hope a new pact with a Hong Kong wine merchant will give the Canadian province's wine greater access to mainland China.
Retailer Cuvees is to stock 23 British Columbian wines through the partnership with the British Columbia Wine Institute (BCWI). The agreement, announced today (30 October), targets locals as well as the 300,000 Canadian expats living in Hong Kong, BCWI said.
However, trade officials said they hope the deal will also open up neighbouring markets for British Columbian wine.
“Hong Kong is a gateway to Asia's wine markets, especially mainland China's, and we look forward to seeing more wine exports across the Pacific as a result of this new partnership,” said Teresa Wat, BC's minister of international trade.
Brian Brown, British Columbia's trade and investment representative in Hong Kong, said: “This new partnership with Cuvees in Hong Kong will improve local awareness and understanding of BC wines and wine-growing regions such as the Okanagan, and it will help gain exposure in the broader Asia-Pacific region.”
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