CZECH: Breznický ležák beer gets EU protection
The European Commission has announced geographical indication protection for a Czech beer 'Breznický ležák'.
The ruling means any beer bearing the name sold in the EU must henceforth be made according to set rules in the beer's home of Breznice, central Bohemia, using local water.
Currently brewed by Czech company Pivovar Herold Breznice, the Commission said the beer "must be moderately to medium fermented… characterised by a delicate but distinctively bitter taste, a full body, a rich golden colour…a high level of crispness with a clean hoppy aroma and no extraneous flavours…"
Ingredients must include use granulated hops of the 'Žatecký poloraný cervenák' variety, hop extract, sugar produced from sugar beet, and water from artesian and bored wells.
Sectors: Beer & cider
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign