The bosses are calling on David Cameron to stick with plans for minimum pricing

The bosses are calling on David Cameron to stick with plans for minimum pricing

A group of brewing and pub company executives have asked the UK Government to reconsider its position on minimum pricing, after recent speculation that the planned policy will be scrapped.

In a joint-letter to national newspaper The Daily Telegraph today (12 April), the 11 executives write: "We urge the government to stick to its plans to introduce a minimum unit price (MUP) for alcohol, to address the costs to society of irresponsible alcohol sale and consumption, and to encourage drinkers back into pubs and clubs." Among the signatories are C&C Group chief executive Stephen Glancey and Greene King boss Rooney Anand.

Widespread rumours last month suggested that ministers have abandoned plans to introduce a GBP0.45 (US$0.67) minimum unit price on alcohol. The Home Office would not confirm or deny the rumours, but is due to report back on the results of a consultation launched late last year.

"The government’s plans are being undermined by some who seek to distort the public’s understanding of how MUP would work," the letter adds. "MUP will not solve all alcohol-related ills, but it will encourage responsible drinking."

It concludes: "The Prime Minister has a great opportunity to save lives, to save money and to protect British pubs."