CANADA: Brewery bounces boob of an ad
New Brunswick-based Moosehead Breweries has had to revise a marketing campaign for their Alpine beer brand that features bikini-clad buxom ladies, because the Canadian province's liquor monopoly labelled it inappropriate. Barbara Winsor, head of the New Brunswick Liquor Corporation, told the Moncton Times: "Their big boobies are hanging out," and banned pamphlets from being distributed in provincial alcohol stores; 100,000 will now be pulped.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - How to Target Cognac's Mok Generation?
- SABMiller & Meantime: Notes for the New Owner
- Analysis - Keurig Kold fails to impress
- Analysis - The Value of Prosecco
- The Beer Engine that is Africa
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Castel acquires stake in Belvedere
- Diageo adds to Entourage tie-up - video
- Carlsberg cuts 180 staff
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review