AUSTRALIA: Brewers switch marketing focus

By Monica Dobie | 19 March 2004

Australia's largest brewers, Foster's and Lion Nathan, have shifted their marketing focus by spending more money promoting brands for the under-30's market, rather than their more established lines.

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Australia's largest brewers, Foster's and Lion Nathan, have shifted their marketing focus by spending more money promoting brands for the under-30's market, rather than their more established lines.

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