Japan's three largest brewers may be forced to downgrade their full year earnings projections yet again. High promotional expenses and slow sales in the country have hit Sapporo, Asahi and Kirin Breweries. All three have already lowered their forecasts once this year following slack H1 figures.

Sapporo Holdings revised its operating profit projections down by 42% year-on-year to JPY13.7bn (US$125m), as it plans to increase its group promotional expenditures by JPY8.9bn from last year. Asahi, meanwhile reduced its forecast for group operating profit to around JPY1bn less than its initial projection of JPY101.5bn, the same as last year.

Despite favourable sales of Nodogoshi Nama third beer, Kirin expects group operating profit for 2005 to be around JPY1bn lower than its initially-projected JPY110bn.