Brewers Association jumps aboard internet shake-up with .beer address
About 1,000 new domains will be added to the Internet
The Brewers Association (BA) has urged brewers to register a .beer web address after the domain name was made available to the general public yesterday.
The US trade body said the new so-called “top level” domain name, introduced as part of a shake-up of the internet's naming structure, can help small and independent brewers firm up their online representation. The BA has registered its own .beer address, alongside Seattle's Elysian Brewing and California's Bear Republic Brewing.
Generic addresses such as craft.beer, pumpkinfest.beer and homebrewers.beer have already been snapped up, according to registry operator Minds + Machines.
About 1,000 new top-level domains will be introduced onto the Internet over the next 18 months. New .beer domain names start at about US$25 a year and can be registered here.
This month, the Brewers Association (BA) promoted chief operating officer Bob Pease to the role of CEO.
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