GLOBAL: BrewDog plans bars in India and Brazil

By | 3 September 2013

The company is planning bars in India and Brazil

The company is planning bars in India and Brazil

Scottish craft brewer BrewDog is planning further international expansion with the launch of bars in India and Brazil. 

The private company plans to open a site in New Delhi by the end of this year and a unit in São Paulo by “early 2014”, a spokesperson confirmed to just-drinks today (3 September). The group, which currently has 11 UK bars, opened its first international outlet in Stockholm, Sweden, earlier this year. 

Plans for a bar in São Paulo first emerged in January this year

Meanwhile, the group said today it has raised GBP3m out of the GBP4m it is aiming for through a crowd-funding share initiative.

The 'Equity for Punks' scheme, which launched in June, has given consumers the chance to buy a share in the company for GBP95. The funds will allow the brewer to expand its new brewery, increase its number of bars and open bottle shops in the UK.

BrewDog said today it is “on track” for sales of GBP20m in 2013.

Expert analysis

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in India

This report provides the results for the Beer, Cider & Pre-mixed Spirits market in India, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Sectors: Beer & cider, Emerging markets – BRIC

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