The Champenois will be toasting Brazil tonight

The Champenois will be toasting Brazil tonight

Brazil has officially recognised the geographical origin (AOC) of Champagne and its method of production.

The announcement came during a state visit to France this week by Brazilian president Dilma Rousseff.

In 2007, France had demanded that Brazil register the term 'Champagne' at its National Institute of Intellectual Property. This was to prevent the word from being used by sparkling wines produced in Brazil, some of which have been labelled 'Champagne' for more than a century.

Brazil's decision has been welcomed by trade body, the Comité Interprofessionnel du Vin de Champagne (CIVC) and the French authorities, who noted that the move marks an important step forward in the battle against counterfeit products.

The recognition is also expected to boost Champagne sales in Brazil.

Expert analysis

Global market review of Champagne – forecasts to 2016

Global market review of Champagne – forecasts to 2016

Some of the issues and challenges addressed in the previous edition of just-drinks' Champagne report continue to influence a category struggling to grow. Recovery from economic downturn and tumbling s...read more