US: Bravo! and CCE end distribution deal
By just-drinks.com editorial team | 4 July 2007
Flavoured milk specialist Bravo! Brands has announced that it has come to a mutual agreement with Coca-Cola Enterprises (CCE) to terminate its Master Distribution Agreement with the bottler, saying that returns from the link-up had been "far below expectations" for both companies.
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Flavoured milk specialist Bravo! Brands has announced that it has come to a mutual agreement with Coca-Cola Enterprises (CCE) to terminate its Master Distribution Agreement with the bottler, saying that returns from the link-up had been "far below expectations" for both companies.
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