AUSTRIA: Brau Union revamps Edelweiss beer
By Sagi Cooper | 7 December 2006
Austrian beer brand Edelweiss will enjoy a complete makeover next year to focus on a new product - Edelweiss Snowfresh.
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Austrian beer brand Edelweiss will enjoy a complete makeover next year to focus on a new product - Edelweiss Snowfresh.

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