POLAND: Brau Union plans major investment
By just-drinks.com editorial team | 20 May 2002
The Austrian brewer, Brau Union AG, is looking to invest around ZL30m (US$7.3m) in marketing its prime brands in the Polish market this year, according to reports in the Polish press. Brau Union is now the fourth largest beer group in Poland with a market share of about 6.2% and an annual beer production capacity of between 1.7m hls and 1.8m hls.
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The Austrian brewer, Brau Union AG, is looking to invest around ZL30m (US$7.3m) in marketing its prime brands in the Polish market this year, according to reports in the Polish press. Brau Union is now the fourth largest beer group in Poland with a market share of about 6.2% and an annual beer production capacity of between 1.7m hls and 1.8m hls.
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