Kronenbourg has confirmed the appointment of a permanent president & CEO

Kronenbourg has confirmed the appointment of a permanent president & CEO

Carlsberg has poached an executive from Kraft Foods to head up its Brasseries Kronenbourg division in France.

The brewer said earlier today (25 January) that it has appointed Marc Vermeulen to the post of president & CEO. Vermeulen replaces Frédéric Renauld, Kronenbourg's VP of administration & finance, who has held the role on an interim basis since October.

Vermeulen, 49, joins Kronenbourg from Kraft Foods (Mondelez International), for whom he has overseen operations in the Benelux since 2009. Between 1993 and 2000, he held several senior positions at Kronenbourg when it was owned by French food group Danone, including marketing manager and director of strategic planning.

Renauld, who returns to his previous position, was named as interim chief last year after Thomas Amstutz left to head up Carlsberg's Feldschlösschen subsidiary in Switzerland.