VENEZUELA: Brahma maintains sales despite crisis

By Owain Johnson | 1 July 2003

Brazilian brewer Brahma is expecting to maintain its sales level in
Venezuela in 2003, despite the country's political and economic crisis,
Executive Director Luiz Franciss said.

The brewer sold an overall total of 130m litres in Venezuela in 2002, and was the country's third largest brewer (after Polar and Regional) with a 10% market share nationally and a 19.7% share in the capital Caracas.

Franciss said that despite the general strike in Venezuela in January, when he said sales were "zero," Brahma recovered strongly in February and March and its first-quarter performance was comparable to that of 2002.

The executive director said he expected beer sales to remain strong in 2003, as consumers affected by the economic crisis reject more expensive wines and spirits.

Franciss said he expected the light segment of the market to record strongest growth. Sales of light beers accounted for 40% of total beer sales in Venezuela in 2002, but analysts expect the segment to reach 50% plus this year.

Companies: Brahma

View next/previous articles

Currently reading -

VENEZUELA: Brahma maintains sales despite crisis

There are currently no comments on this article

Be the first to comment on this article

Related articles

CANADA: Labatt banks on authenticity with Brahma

Canada's Labatt Breweries believes a focus on authenticity will help Brazilian beer Brahma succeed as its goes nationwide this week.

PERU: AmBev opens brewery in Peru

The pan-Latin American beer force AmBev has opened a new brewery in Peru.

UK: InBev launches Brahma push in UK

InBev UK is launching its first advertising campaign for Brazilian premium lager Brahma in September as part of a GBP5m support package behind the brand this year.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page