VENEZUELA: Brahma maintains sales despite crisis
By Owain Johnson | 1 July 2003
Brazilian brewer Brahma is expecting to maintain its sales level in Venezuela in 2003, despite the country's political and economic crisis, Executive Director Luiz Franciss said. The brewer sold an overall total of 130m litres in Venezuela in 2002, and was the country's third largest brewer (after Polar and Regional) with a 10% market share nationally and a 19.7% share in the capital Caracas.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Brazilian brewer Brahma is expecting to maintain its sales level in Venezuela in 2003, despite the country's political and economic crisis, Executive Director Luiz Franciss said. The brewer sold an overall total of 130m litres in Venezuela in 2002, and was the country's third largest brewer (after Polar and Regional) with a 10% market share nationally and a 19.7% share in the capital Caracas.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
CANADA: Labatt banks on authenticity with Brahma
Canada's Labatt Breweries believes a focus on authenticity will help Brazilian beer Brahma succeed as its goes nationwide this week.
PERU: AmBev opens brewery in Peru
The pan-Latin American beer force AmBev has opened a new brewery in Peru.
UK: InBev launches Brahma push in UK
InBev UK is launching its first advertising campaign for Brazilian premium lager Brahma in September as part of a GBP5m support package behind the brand this year.
