UK: Bowmore launches travel retail exclusive
Morrison Bowmore has launched its first aged Scotch whisky produced exclusively for the travel retail market.
The Islay distiller said today (21 September) that Bowmore 30-years-old would go on sale next month in its key travel retail markets of the UK and Asia.
Bowmore described the whisky as having "beautifully subtle aromas of rich stewed fruits and hints of lighter tropical fruits".
The company said: "You will find the Bowmore 30-years-old fruity and smoky with delicious hints of vanilla - excellent as a gift and a must have for all collectors."
Bowmore brand director Glen Moore added: "Travel retail continues to grow as a luxury purchasing environment; customer have time to peruse at their leisure in a relaxed environment.
"This is an ideal arena to present a beautifully crafter exclusive expression of Bowmore of only 1800 bottles, the only other place you can purchase this expression is at the distillery itself."
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