Gordons and Bottlegreen, coming to a UK supermarket shelf this summer

Gordon's and Bottlegreen, coming to a UK supermarket shelf this summer

Bottlegreen has launched a packaging tie-up with Diageo for its namesake elderflower cordial and Gordon's Gin in the UK.

The company, which is majority-owned by SHS Group, said earlier today (29 August) that it has begun a limited-edition retail campaign with the gin brand in the country. Bottlegreen Elderflower will be available in 5cl bottles with two different sizes of Gordon's Gin.

The launch will be backed by a communications campaign comprising press, online, in-store - barkers and off-shelf display - and PR activity. The pack will also feature a GBP0.50 money-off voucher to be redeemed against a 50cl bottle of Bottlegreen elderflower cordial. In the on-trade, bespoke POS material will be available.

Bottlegreen said that the pack will be available featuring 70cl and 1-litre bottled of Gordon's in multiple retailers in the country during the late Summer.